To support its remarkable expansion in response to the increasing demand for delicious plant-based cuisine, Wicked Kitchen, a leading global brand offering 100% plant-based and boldly flavorful food, is thrilled to welcome 10-time National Basketball Association All-Star Chris Paul as an investor.
This strategic partnership further strengthens Wicked Kitchen’s position in the market and underscores its commitment to providing exceptional plant-based dining experiences worldwide.
Plant-Based Foods
NBA point guard and accomplished athlete Chris Paul embraced a plant-based diet in 2019, experiencing notable improvements in his performance and overall well-being.
This positive transformation led him to make a permanent commitment to plant-based eating, inspired by enhanced on-court performance, increased efficiency, and reduced inflammation during the subsequent season.
In his recently published memoir, “Sixty-One,” Paul offers a candid glimpse into his life beyond basketball, sharing personal anecdotes about his dietary changes and valuable life lessons inherited from his grandfather, which have shaped him into the remarkable individual and devoted father he is today.
Wicked Kitchen
Last fall, Wicked Kitchen made its initial venture into catering to sports teams and enthusiasts in the United States. The brand introduced its first-ever plant-based concession stand in collaboration with the NBA’s Minnesota Timberwolves, at the Target Center located in Minneapolis, which serves as their home court.
This partnership marked an exciting milestone for Wicked Kitchen as it brought its flavorful plant-based offerings directly to fans attending Timberwolves games, further expanding the reach of the brand within the sports arena.
Wicked Kitchen stands out in the industry by offering a wide range of chef-crafted, animal-free consumer packaged goods. With over 40 products available in the U.S. and more than 150 products in the U.K., it boasts the largest variety in the market. These products can be found at 13,000 retailers nationwide.
The brand’s retail offerings encompass a diverse selection of meal solutions, including an extensive lineup of frozen and ambient products. This includes convenient heat-and-eat entrées, handcrafted frozen pizzas, and innovative ice creams and novelties that are unlike anything else available.
Continuing its expansion efforts, Wicked Kitchen is set to launch new pizza varieties and ice cream flavors in Kroger and Giant Foods in late summer. This further diversifies their offerings across multiple categories and expands their presence in global retail outlets.
The brand’s products can be found in key national retailers such as Kroger, Sprouts Farmers Market, Giant Food, Publix, Stop & Shop, Albertsons, Schnucks, Walmart, and 7-Eleven stores, making them easily accessible to a wide range of consumers.
Business Acumen of Chris Paul
In addition to Chris Paul, Wicked Kitchen has attracted a roster of notable celebrity investors who are passionate about veganism and plant-based foods.
This includes actor and vegan advocate Woody Harrelson, media personality Paris Hilton, actor and musician Lance Bass, and actress and activist Shailene Woodley. Their support further validates the brand’s mission and commitment to offering flavorful plant-based options.
Chris Paul has been investing in other plant-based companies such as Beyond Meat and Umaro Foods.
He continues to find success on the court and with plant-type brands.
