The Player’s Fund is the UK’s first-ever “athlete-fueled” venture firm that aims to invest £40M with a vehicle composed of athlete collectives including Chris Smalling, Carlos Boozer, Héctor Bellerín, and Serge Gnabry.
Ruari Bell is an ex-professional athlete himself who has built agencies and businesses including 4cast and the Bell Partnership.
The Player’s Fund is an outlet for athletes investing in the future of the digital consumer.
Chapters:
(01:25) Ex-athlete and entrepreneur backstory
(06:55) Merging athlete collectives
(10:00) Utilizing value within an athlete fund
(13:50) The Player’s Fund thesis
(15:05) Consumer trends to watch
(19:00) India opportunities