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Business
For Good
Founded in 2021 by partners Chris Smalling, Rebecca Wheeler, and Sebastiano Cossia Castiglioni, For Good invests in ambitious founders to help launch and grow early-stage planet-friendly businesses.
Investments
All Plants – plant based meals
Ananas Anam – pineapple leather alternative
Change Foods – animal free dairy
Dirty Labs – bio enzyme laundry detergent
Footium – metaverse soccer
Heights – smart supplement
Heüra – Mediterranean plant based food
One Future Football – virtual soccer league
Plantmade – vegan wellness products
The Pack – plant based pet food
This – plant based food
Virtue Drinks – clean energy drinks
Vurger – plant based fast food
Endorsements
Adidas
