Business

For Good

Founded in 2021 by partners Chris Smalling, Rebecca Wheeler, and Sebastiano Cossia Castiglioni, For Good invests in ambitious founders to help launch and grow early-stage planet-friendly businesses.

Website

Investments

  • All Plants – plant based meals

  • Ananas Anam – pineapple leather alternative

  • Change Foods – animal free dairy

  • Dirty Labs – bio enzyme laundry detergent

  • Footium – metaverse soccer

  • Heights – smart supplement

  • HeĆ¼ra – Mediterranean plant based food

  • One Future Football – virtual soccer league

  • Plantmade – vegan wellness products

  • The Pack – plant based pet food

  • This – plant based food

  • Virtue Drinks – clean energy drinks

  • Vurger – plant based fast food

Endorsements

  • Adidas

Charity

Industry Research & Analysis

Trends, news, & companies shaping the future of sports delivered to your inbox every Thursday.

Industry Research & Analysis

Trends, news, & companies shaping the future of sports delivered to your inbox 2x a week.