MILLIONS.co has announced that Henry Cejudo, a 2x Division UFC Champion, MMA star, and Olympic champion, will join the company as an athlete ambassador and investor.
Cejudo will host exclusive live streams, offer memorabilia, and release exclusive merchandise drops on the platform. Cejudo began streaming on MILLIONS.co in 2022, hosting WatchParties for live UFC events.
MILLIONS.co enables athletes to use its platform for various streaming and content activities, including WatchParties, live streams, pay-per-views, podcasts, and live shopping experiences. The platform combines e-commerce capabilities with streaming and content services, providing a comprehensive solution for athletes and streamers.
Cejudo praised MILLIONS.co for its platform and product and decided to invest in the company. He believes that MILLIONS provides athletes with the tools they need to build their brand, sell online, and stream.
MILLIONS.co was co-founded by Bruce Buffer, a well-known MMA announcer, and aims to have around 5,000 live athlete profiles by the end of 2023, all engaged in streaming, merchandise sales, memorabilia offerings, brand deals, and appearance bookings.
Cejudo’s monthly live streams on MILLIONS.co will provide exclusive insights into major UFC fights. He will analyze techniques and strategies before fights, predict outcomes during weigh-ins, and provide live commentary during the actual fights, offering fans unique access to his MMA analysis.
