#55: Bruce Buffer & Matt Whitteker – Co-Founders MILLIONS.co

Bruce Buffer is the legendary UFC announcer and Matt Whitteker is an exited unicorn founder at SaaS company Assent.

They came together to co-found the sports company MILLIONS, which raised a $10M Series A in 2021.

MILLIONS unites the sports world through a single social commerce platform allowing athletes, gyms, fans, and brands to connect and be brought together.

Chapters:
(01:20) Rise of sport-entertainment fights
(03:00) Growth of the UFC
(05:35) Brand-building 101
(07:30) Overview of MILLIONS
(12:35) Buffer’s favorite experiences
(14:50) ChatGPT athlete extension
(16:30) AI opportunities and concerns
(18:50) NIL & sports tech thoughts
(21:50) Where MILLIONS is going