With many years of experience in sportainment, Craig Winning is now taking on BatBox as they expand from Mexico to the United States.
BatBox is an innovative experiential concept that caters to the underserved baseball fan market, offering a playful way for fans to engage with baseball and each other and offer corporate and private simulator sales to clients.
Craig was previously at TOCA Social, Shorty’s, Punch Bowl Social, and has spent most of his career at the intersection of hospitality and entertainment before jumping to sportainment.
Chapters:
(01:30) Hospitality background
(05:50) BatBox concept
(10:10) GTM from Mexico to the US
(11:55) Challenges with new concept
(13:55) Food/Beverage vs. Gameplay
(16:10) Blueprint to success
(19:00) Trends in eatertainment
(21:40) Importance of technology
(23:00) Concepts that could work