#131: Jeff Byers – Co-Founder Momentous, Former NFL Lineman
The Defense Department, 90% of NFL teams, and many high-level performers including Andrew Huberman use Momentous products. Momentous offers high-quality nutritional and dietary supplements, researched and developed by leading scientific minds with rigorous quality control and independent third-party testing. Jeff Byers played college football at USC and then spent several years in the NFL before…
The Defense Department, 90% of NFL teams, and many high-level performers including Andrew Huberman use Momentous products.
Momentous offers high-quality nutritional and dietary supplements, researched and developed by leading scientific minds with rigorous quality control and independent third-party testing.
Jeff Byers played college football at USC and then spent several years in the NFL before diving into the business world head-first as an entrepreneur.
Chapters:
(01:30) Thoughts on NIL & college sports
(06:20) Transition from football to founder
(10:25) Marketing approach at Momentous
(14:30) Building advisory/ambassador boards
(16:30) Journey of Momentous
(21:50) Niche vs. broad-scale consumer products
(25:05) $32M growth equity round
(28:00) Trends to watch