APEX Capital Fund has unveiled its €50 million Elite Performance Fund, featuring prominent athletes like Lando Norris, Carlos Sainz, Raphaël Varane, Valtteri Bottas, Christian Eriksen, and more. This athlete-driven investment initiative aims to redefine the sports, media, and entertainment industries.
Investors in the Elite Performance Fund gain privileged access to a meticulously managed portfolio overseen by APEX’s team of experts. These experts are renowned for their credibility and market acumen.
We’ve seen a rise in athlete venture funds.
APEX CEO António Caçorino emphasized the unique perspective that athletes bring to the fund, stating, “Athletes aren’t just our capital sources; they’re our partners. They infuse our decisions with genuine insights from their respective sports.”
The fund expands APEX’s portfolio of elite sports ventures, which includes investments in TMRW SPORTS, Playsight (a smart-venue AI technology company), and ScorePlay (a sports media asset manager).
Raphaël Varane, a Manchester United and France international, emphasized the value of APEX’s athlete-centric approach to investing, providing access to the right opportunities and collaborative learning experiences.
Carlos Sainz, a Ferrari F1 driver, highlighted how APEX’s guidance allows him to leverage his unique sports perspective for strategic investments in the sports industry.
APEX Capital Fund, founded in 2020, focuses on investments where athletes and their ecosystem can contribute value beyond capital. This approach aligns with their goal of creating value for all stakeholders in the sports investment landscape.
