WIT, a pioneering platform at the intersection of sports and entertainment, today unveiled its successful funding round spearheaded by McCarthy Capital, leveraging their Emerging Growth strategy.
Launched in 2021 by Vaidhy Murti, WIT was conceived to offer sports teams a means to craft compelling digital fan engagement experiences. In its two-year journey, WIT has been at the forefront of delivering standout moments in the sports arena, including viral marketing campaigns showcased on ESPN and Sunday Night Football, alongside an arcade-style game inspired by the NFL’s Emmy-winning Super Bowl LVII halftime show advertisement.
The swift expansion of WIT underscores a broader shift within the industry towards tech-driven innovation. At a time when direct engagement with customers is increasingly crucial, WIT’s comprehensive solution enhances marketing efforts and nurtures stronger bonds. The platform enables the swift deployment of polished, brand-centric campaigns designed to captivate audiences and gather essential first-party data.
Matt Breunsbach, Managing Director at McCarthy Capital, expressed enthusiasm about the collaboration, stating, “WIT empowers sports and entertainment entities to launch digital initiatives that boost fan loyalty. Since its foundation, the company has shown remarkable growth and is on the verge of introducing an innovative Fan AI product. We are eager to contribute to WIT’s ongoing expansion and its quest to dominate the digital activation arena.”
The infusion of new capital will be directed towards scaling WIT’s operations, driving product development, venturing into new markets, and enlarging its team. Vaidhy Murti, WIT’s Founder and CEO, shared his optimism about the partnership with McCarthy Capital, highlighting the potential to further revolutionize fan engagement. “This is a pivotal moment in the digital transformation era, and this financial backing will bolster our commitment to both our team and partners. Our rapid growth trajectory is a testament to our team’s talent and unwavering commitment to excellence. We are just beginning to tap into our potential.”
