We are proud to announce today a exclusive partnership between Will Ventures & OneTeam Partners. This partnership is a sports company representing the rights of top-level athletes. We are creating a new model for strategic value generation in venture capital.
“The reach, demands, and allure of the sports market make it an ideal proving ground for innovation,” said our Co-Founder and Managing Partner, Isaiah Kacyvenski. “Having been a professional athlete, an entrepreneur, and an investor, I have seen the outsized value that engaged athletes can bring to startups. That’s why we believe that our partnership with OneTeam will help early-stage consumer, health, and media companies win.”
Will Ventures is a research-driven, early-stage investor that focuses on consumer, health and media. They are supported by institutional investors as well as a group of LP’s that includes professional athletes and business owners.
To date, they have made 19 investments in companies such as Tempus Ex, Future, Breathwrk, and Just Women’s Sports.
OneTeam has chosen us to be their official strategic value creator partner. Together, we will identify companies in our portfolio that could benefit from the significant marketing influence and group licensing power of athletes. Then, we unleash the full range of OneTeam’s capabilities for these startups and their founders.
OneTeam represents more than 4,000 athletes from the NFLPA and MLBPA. Women’s National Team PA and the WNBPA are the U.S. Rugby PA. Their portfolio companies will now have access to OneTeam’s unparalleled capabilities in group licensing, athlete marketing, content and media.
“We’re fortunate to work across a diverse set of world-class athletes. And by partnering with Will Ventures, we’re excited to help integrate the unique attributes of influential athletes early on in the marketing and growth strategies of their portfolio companies to deliver a whole new level of value,” said Ahmad Nassar, CEO of OneTeam.
The strategic alliance with OneTeam will not only infuse early-stage startups and strong athlete collaboration but also provide educational resources, access, and potential business opportunities in venture capital for multifaceted athletes within the OneTeam network.
