Whoosh Secures $10.3M Series A Funding, Led by AlleyCorp

Whoosh, Inc., the leading software solution for club operations, has successfully closed its $10.3 million Series A funding round, spearheaded by AlleyCorp. The round also saw participation from institutional investors such as 8VC, Alaris Capital, Bienville, Craft Ventures, Eberg Capital, Operator Partners, and Raptor Group.

Prominent individual investors include Larry Fitzgerald Jr., Alison Lee, Howard Lindzon, Kurt Kitayama, Andy Roddick, and Mike Walrath. Their support underscores the value of Whoosh’s solutions and the strength of its strategic vision.

Since its inception in 2022, Whoosh has been dedicated to delivering intuitive operations and hospitality solutions for private golf and racquet clubs, as well as public and daily-fee facilities. The company has grown to become a premier provider in the industry, serving top-tier clubs and “Top 100” golf courses nationwide.

Whoosh Secures $10.3M Series A Funding, Led by AlleyCorpThis funding will enable Whoosh to further expand into public and daily-fee clubs, alternative golf venues, “eatertainment” locations, resorts, and other time-based activity operators. Additionally, it will support the continued development of its cutting-edge technology and increase team capacity to meet growing customer demand.

“Whoosh stands as the most innovative operations and activity management solution for private facilities,” said Colin Read, co-founder and CEO of Whoosh. “This investment allows us to enhance our product and extend our top-tier hospitality and operational tools to public golf, racquet, and ‘eatertainment’ venues globally. Many recreation and leisure companies still operate with outdated technology, leading to inefficiencies and lost revenue. Whoosh has revolutionized operations and hospitality at top private facilities, and this expansion will bring our solutions to a broader market.”

The funding follows Whoosh’s recent integration with Square, aimed at transforming the operations and commerce management of public golf courses and daily-fee facilities. New integrations are planned for later this summer, along with further enhancements to the public product, solidifying Whoosh’s leadership in omni-channel data experiences.

Doug Band, Venture Partner at AlleyCorp, will join Whoosh’s Board of Directors as part of the funding round. “Whoosh is introducing advanced technology to club managers and hospitality providers, addressing areas that have long been neglected,” Band stated. “With its modern digital platform, Whoosh improves member and customer communication while streamlining operations.”

From its inception, Whoosh has adhered to an “industry-first” approach, gathering data and consulting with key stakeholders at golf facilities nationwide to understand their challenges and develop solutions that enhance workflows and member experiences. As legacy technologies lagged, Whoosh quickly emerged as the top cloud-based reservation system, integrating club tech stacks, optimizing staff workflows, enhancing hospitality, and improving club communications.

Whoosh has earned recognition from industry leaders, including Boardroom’s “Excellence in Achievement” and Golf Inc.’s “Best In Golf Technology.” The team also won “Best in Show: Business Solutions” at the inaugural Golfweek Tech Lab earlier this year at PGA Headquarters in Frisco, TX.

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