Barcode, the renowned hydration fitness drink, has proudly welcomed Victor Wembanyama, the highly regarded basketball prodigy and top selection in the 2023 NBA Draft, as both an investor and brand partner.
Known by his nickname “Wemby,” Wembanyama is a global basketball sensation and has garnered tremendous anticipation as he enters the league. His exceptional talent has earned accolades from NBA star LeBron James, who has described him as a “generational talent.”
“I’m conscious of the ingredients I put into my body to ensure I stay healthy and perform at the highest level,” said Wembanyama. “The partnership with Barcode allows me not only to be a spokesmodel but a role model. I want to be elite, on and off the court, and want my body to be the healthiest it has ever been. That’s why I chose Barcode over anything else.”
Victor Wembanyama Background
In addition to his investment in Barcode, Wembanyama will play a crucial role in upholding the brand’s core values and engaging in philanthropic endeavors. As a key figure, the talented 7′ 3 ½ ” French player will contribute to the company’s research and development efforts for future products and will serve as the prominent face of the brand in various advertising channels, including digital, out-of-home, and in-store campaigns.
Wembanyama’s upbringing in Le Chesnay, France, by his athletic parents, Elodie, a former professional basketball player, and Felix, a triple jumper, has shaped his remarkable journey. His achievements include winning silver medals as a member of the French National U-16 Team at the European Championship and the U-19 Team at the World Championships.
Notably, Wembanyama led his team, Levallois Metropolitans 92, to their first-ever appearance in the French League Finals during the previous season.
Barcode & Victor Wembanyama
Barcode, the revolutionary fitness drink brand, was co-founded by Mubarak “Bar” Malik, former Director of Performance for the New York Knicks and Los Angeles Lakers, along with NBA Champion, philanthropist, and entrepreneur Kyle Kuzma. Their aim was to provide a healthier alternative to popular sports drinks in the market.
Barcode stands out as the first plant-based and all-natural performance drink, offering additional benefits and ingredients such as Vitamin D, B6, B12, magnesium, and ashwagandha, without any added sugar. Designed to enhance athletic performance, Barcode’s beverages provide quick hydration, boost immunity, and offer a naturally delicious flavor.
Since its inception in 2020, the brand has gained recognition and support from notable personalities in the entertainment and sports industries, including Halle Berry, Derrick Rose, Tim Hardaway Jr., and Kelly Rowland. Barcode products are currently available at various reputable retailers, including Amazon, Erewhon Market, ShopRite, Bristol Farms, Gelsons, and Central Market.
Barcode has recently undergone a valuation of $30 million and has expanded its retail availability to include HEB, Krogers, Safeway/Albertsons, Buc-Cee’s and 7-Eleven, mainly in the Texas market.
Additional funding has been secured from co-founder Kyle Kuzma and 10-time NBA All-Star and entrepreneur Carmelo Anthony will join Barcode as a new investor and Board Advisor, bringing over two decades of business acumen and seasoned investment experience to his role with the company.
NBA talent Victor Wembanyama will also join a rockstar roster of investors including Gervonta Davis, Derek Fisher, Jordan Clarkson, Chelsea Gray, Jae’sean Tate, Isaiah Hartenstein, Wayne Ellington, and Lexie Brown.
