Varlo Sports Receives Seed Funding From REI Co-op Ahead Ventures

Varlo Sports, a pioneering company at the intersection of sports apparel design and performance, proudly announces the successful completion of its recent seed funding round. This achievement marks a significant milestone for the company, ensuring its continued growth and operational excellence as it enters the next phase in 2024.

Varlo Sports is excited to welcome prominent backers, including REI Co-op Path Ahead Ventures, a venture capital fund established by the outdoor retailer. The $30 million fund aligns with Varlo’s dedication to excellence and innovation in the field of athletic performance apparel.

varlo sports founders in front of sign with investors at REI

Co-leading this investment are Todd Leff, former CEO and current Chairman of the Board of Hand and Stone Massage and Facial Spas, and John Cassimatis, a former executive in management consulting, entrepreneur, and Board Advisor to growth companies.

Soj Jibowu, CEO of Varlo Sports, remarked, “This investment not only reflects Varlo’s potential but also recognizes the passion and dedication that drive our team to create cutting-edge performance apparel, empowering individuals to conquer their goals.”

The seed funding will facilitate innovation by expanding product lines and reaching a wider audience that shares the company’s commitment to pushing boundaries and pursuing excellence.

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