Today, Thirty-5 Capital, LLC, a private equity and family office specializing in sports technology and innovation, unveiled its new subsidiary, United Pickleball Paddles (UPP), under its global investment branch, United Pickleball Properties, LLC.
UPP will initially encompass three renowned paddle brands: Paddletek, ProXR Pickleball, and Boundless Pickleball.
Ron Saslow, Founder and Managing Partner of Thirty-5 Capital, stated, “Our aim at United Pickleball Properties is to elevate pickleball by offering top-tier paddles, clothing, and gear to players globally, catering to all levels of skill and experience.”Saslow further explained, “Uniting these esteemed brands allows us to offer a diverse range of products to our customers, while streamlining our manufacturing and distribution processes.”
Paddletek, based in Niles, Michigan (https://www.paddletek.com), is known for its innovative design and engineering methods, producing advanced pickleball paddles. The company is dedicated to promoting a healthier, more active lifestyle and reaching broader audiences worldwide.
Curtis Smith, CEO of Paddletek, commented on joining UPP, “This partnership enhances our global outreach. The support from UPP in manufacturing, logistics, and innovation will keep us at the forefront of the pickleball market. Nanette and I are excited to join this dynamic team.”
Top-ranked player Anna Leigh Waters from the Professional Pickleball Association praised Paddletek, “I’ve always preferred their paddles, and I’m eager to see their growth under UPP.”
ProXR Pickleball (https://proxrpickleball.com) will maintain its focus on developing technologically advanced paddles for professional and seasoned players. Zane Navratil, a 3-time Major League Pickleball Champion, commended their R&D team for their commitment to innovation, noting the increasing number of professionals using their paddles.
Boundless Pickleball (https://boundlesspickleball.com) brings its unique, customizable, and NCAA licensed products to the UPP portfolio. Jack Munro, Pro pickleball player and Founder of University of Texas Club Pickleball, mentioned, “Our community loves the school-themed paddles for their quality and affordability.”
Saslow concluded, “This collaboration marks a significant step forward for these distinct and vital brands. We’re also looking to integrate other strategically relevant brands into our family in the future.”
