TheProgram.ai has officially launched its app for youth athlete engagement. This announcement comes after the company’s second seed round funding round, which was led by Tidal Venture Partners.
Tidal and their co-investors will join an investment team that also includes professional athletes Jayson Tatum, Mitch Marner, and Connor McDavid.
Brendon Ferguson, CEO, TheProgram.ai said. “I am incredibly proud of our direct team and our extended team of investors and advisors. As a group of parents, coaches, and sports enthusiasts, we are collectively concerned by the trend of lower youth sports participation. TheProgram.ai helps youth sports organizations engage with millions of kids to kick off a lifelong relationship with sport and fitness.”
TheProgram.ai allows sports organizations to directly connect with youth athletes through a gamified two-way experience. In less than one week, youth sports organizations can have a customized mobile application with their brand.
The mobile application is fun and simple to use, which removes any barriers that might otherwise discourage kids from participating in physical activity. The company hopes to reach millions of young athletes around the world.
“As a father, helping the next generation is something I take seriously,” said TheProgram.ai investor and basketball superstar Jayson Tatum. “Which is what this app is all about – getting kids active and having fun while doing it so they can become the best version of themselves. This technology is exciting and I’m happy to be a part of the team bringing it to market.”
Fan engagement continues to evolve and it all starts in youth sports.
ABOUT PROGRAM.AI
TheProgram.ai is a new way to deliver sports and fitness content to young people in an engaging and fun way. This will keep them active in a healthy lifestyle, and build a lasting relationship with fitness and sport. This mobile app is available to all organizations with the primary or secondary goal to engage kids in sport. It allows them to move their mission forward without having to develop a custom mobile app.
