Tempest Sports Tourism, a prominent provider of web, CRM, and digital marketing solutions in the destination marketing sector, has made a significant move by acquiring the Sports Tourism Index™ from Huddle Up Group, a well-regarded sports tourism consultancy.
Alex Heimann, CEO of Tempest, expressed enthusiasm about this acquisition, underlining the importance of sports in Tempest’s culture. He highlighted the increasing significance of Sports Tourism to their clients, making this collaboration with Jon and his team a natural progression.
The Sports Tourism Index™ boasts over 450 sports organizations as users and houses the largest searchable database of facilities and events in the sports tourism industry. With more than 5,900 facilities and over 1,300 events, the Scout feature is designed to empower Destination Marketing Organizations (DMOs).
It allows them to assess the strengths, opportunities, and competition in the sports tourism market of their destinations. Moreover, it facilitates connections with event organizers and helps measure the economic impact generated by sporting events held in their locales.
Jon Schmieder, Founder and CEO of Huddle Up Group, expressed his satisfaction with the partnership with Tempest, emphasizing the cultural alignment and service-oriented approach of both companies. This collaboration is seen as a strategic move to further develop the Sports Tourism Index™ and enhance its offerings.
The Sports Tourism Index™ will be integrated as a division within iDSS, reflecting the close partnership between Huddle Up Group and Tempest. As part of the acquisition, the two companies are entering into a long-term strategic partnership. This collaboration aims to accelerate the technological advancement of the Sports Tourism Index™, expand the integration between Scout and iDSS, and collaborate on various sports tourism industry initiatives.
