Seattle-based startup Tagboard has secured an additional $4 million in funding, bolstering its position as a provider of live broadcast solutions for sports, news, entertainment, and other brands.
With a decade-long history, the company initially focused on helping sports teams display social media content but has since expanded its offerings to include cloud-based production software.
This software enables content producers to seamlessly integrate graphics, interactive tools, social media feeds, and more into their broadcasts across multiple channels.
By streamlining the content creation process, Tagboard aims to empower brands with limited resources to produce engaging content. The company has established partnerships with prominent organizations such as the NBA, ESPN, FOX Sports, and UFC, serving over 600 clients.
Recent advancements include integrating Adobe Photoshop and real-time production analytics from Amazon Web Services, with an ongoing exploration of generative AI to generate contextually relevant graphics rapidly.
Noteworthy investors in this funding round include NBA Equity, Blue Star Innovation, Ryan Sports Ventures, Greg Norman Group, and Singularity Capital. This latest investment brings Tagboard’s total funding to $17 million to date, following a separate $8 million round raised last year.
