STRIVE Adds Jrue Holiday to its List of Athlete Investors

Strive, which is the only platform that optimizes muscle performance, announced the addition to its growing roster of athletes partners Jrue Holiday, a Milwaukee Bucks and NBA all-star guard.

Holiday chose to join STRIVE because it provided him with insight into his muscle performance/fatigue and kept him performing at the highest level throughout the grueling NBA season.

“As an athlete competing at the top of my game, it’s crucial to know what’s going on with my body beyond what the eye can see,” said Jrue Holiday. “STRIVE provides me with the knowledge of how my muscles and body are holding up – whether it’s in off-season training or during the NBA Finals.”

Jrue Holiday is used to performing at the highest level. Holiday was drafted 17th in the 2009 NBA draft after a single season at UCLA. Holiday spent four seasons in Philadelphia before moving on to seven seasons with New Orleans Pelicans. Holiday then joined the Milwaukee Bucks in 2020.

Holiday has been a star player in the NBA for thirteen seasons. He was also named an NBA All-Star, a four-time All-Defensive Player, the 2020 Twymoan-Stokes teammate of the year, and most recently, a 2021 NBA Champion.

“We are extremely delighted to welcome an athlete of Jrue’s caliber to the team,” said STRIVE founder and CEO Nikola Mrvaljevic. “Jrue knows what it takes to perform at the highest level and he knows how to win. It’s with partners like him that make us strive for more.”

Other athlete investors in STRIVE:

STRIVE delivers the only platform proven to optimize muscle performance for elite athletes and teams.

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