The market for sports tourism was worth USD $762.92 million in 2017. Europe held the largest share of the market, with USD $268.78 billion.
According to Technavio, the sports tourism market is expected to grow USD $559.75 Billion between 2022 and 2027 at a CAGR of 12.88%.
The Major Drivers:
- An increasing number of sporting events
- Rising focus on seating capacity expansion
- Growing government support for sports tourism
Fan engagement is a key discussion within teams to provide the best experience for these fans.
As the world sits between digital and in-person events, the merging of both is important.
Experiential events such as Homefans, are something fans are looking for as well.
Expect sports tourism to rise sharply in 2026 with North America hosting the World Cup.
