Sports Management Platform Facility Ally Raises $700K Seed Round

Facility Ally is a software and sports management company that offers entertainment management software as well as a facility for athletes. Slabotsky Family Office has led a $700,000 seed round.

Facility Ally will use the funds to expand its sales, marketing and development teams.

Facility Ally is a central hub that allows for bookings, payments, waivers, and memberships to be made by sports facilities and leagues. They streamline operations, prevent double bookings, and allow leagues and facilities to grow.

The U.S. has approximately 100,000 sports facilities. Leagues, tournaments, and facilities make up a $70 Billion industry.

“Almost every facility out there uses four to eight different software programs to manage their facilities — one for leagues, one for calendars; lessons, coaches, camps, clinics,” says Facility Ally founder Luke Wade. “We’ve already seen tremendous demand for an all-in-one software solution for facility and league management. This funding will allow us to rapidly grow our user base across the U.S.”

Kansas City’s HyVee Arean is one of Facility Ally’s clients. This facility uses the software for managing its dozen courts as well as numerous other training and sports facilities. Steve Foutch, CEO at Foutch Brothers, and owner of Hy-Vee Arena invested in Facility Ally previously and advised on its creation. 

Chicken N Pickle is a fast-growing pickleball eatery that currently has seven locations across four states and five more under development. Facility Ally manages their pickleball leagues. Facility Ally receives a lot of inquiries from new facilities looking for their product as pickleball continues its rise in popularity.

“I’ve seen how quickly groundbreaking software can scale,” says Noah Slabotsky of Slabotsky Family Office, which has successfully launched multiple software startups. “If the market is ready for it and the product is right, you can save people money and make their lives easier. Facility Ally has everything it takes to scale and we’re thrilled to have partnered with Luke to make that happen.”

Wade originally developed Facility Ally as a way to manage his adult recreational sports business. It currently has 20,000 members across all categories of basketball, golf, and pickleball. Wade left his job as a full-time programmer to develop the Facility Ally software and expand KC Crew.

After struggling to find a development team to expand and refine his product, Wade leveraged tech-enabled services company Full Scale to provide the programming talent needed to create a comprehensive software-as-a-service product for sports facilities and leagues. Full Scale also invested in Facility Ally. 

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