Splash, headquartered in Denver, Colorado, and operating as a leading independent platform for peer-to-peer sports strategy gaming in the United States, secured $14.1 million in Series A2 financing.
Investment support came from a diverse group of backers, including Boston Seed, Velvet Sea Ventures, K5, Elysian Park, Acies Investments, Accomplice, Counterview, and notable individuals like Theo Epstein, Jonathan Kraft, Mike Gordon, Sam Kennedy, along with Trybe Ventures, Erik Seidel, Adam Levitan, and Peter Jennings.
With this new capital, Splash is setting its sights on developing innovative real-money gaming formats, fostering a sense of community among users, and hastening the expansion of its Commissioner Economy. This novel approach enables content creators, influencers, well-known brands, and sports media figures to engage with their followers in unprecedented ways, offering them new avenues for monetization.
Founded in 2021 by merging RunYourPool and OfficeFootballPool, Splash has quickly become a hub for friends and sports enthusiasts to engage in competitive real-money gaming. The platform empowers users, referred to as Commissioners, to organize and manage a variety of sports strategy games, such as Tiers, PickX, and Survivor, for their communities, thereby creating opportunities for revenue generation. Splash has further expanded its offerings with the introduction of a Partner Solutions division, aimed at enhancing brand visibility, lead generation, and sales for partners seeking to connect with over 2 million active, sports-focused participants who contribute to more than 750 million page views annually across Splash’s suite of services.
Moreover, Splash offers avenues for brands to either engage with the company’s widespread free public contests or to launch their contests, aiming to boost brand recognition, enhance purchase consideration, and gather valuable first-party data. This strategy allows brands not just to reach but to actively engage with a dedicated audience.
