Svish, a direct-to-consumer (D2C) men’s grooming company, is pleased to announce its partnership with celebrated Indian cricketer Shikhar Dhawan. Dhawan has invested in the brand and will also serve as its brand ambassador, bringing his unique influence and enthusiasm to Svish’s future initiatives.
“I am excited to begin this new chapter with SVISH. Their dedication to innovation and high standards resonates with my own principles. As grooming is crucial for an athlete, I am eager to support a brand dedicated to offering superior grooming products,” Dhawan commented.
Jaideep Mahajan, co-founder of Svish, welcomed Dhawan, stating, “The involvement of Shikhar Dhawan adds a significant layer to our brand’s image. His widespread appeal and stature as a public figure make him an ideal figurehead for our efforts to elevate grooming and hygiene standards. We are thrilled to include him in our team.”
Svish, co-founded by Ishan Grover and Jaideep Mahajan in 2020 amid the pandemic, has become known for its pioneering products that defy conventional industry standards. The brand’s portfolio includes unique products such as a Made-Safe Certified Hair Removal Spray for Men and an Anti-Chafing Roll-On. These products are distributed across major online platforms and are branching out to international markets like the USA and UAE.
The recent funding round, spearheaded by Ruchirans Jaipuria and with contributions from Shikhar Dhawan among others, reflects strong confidence in Svish’s vision and future prospects. “With a major reduction in operational costs and the introduction of new capital, Svish is on a solid path toward profitability and maintaining its leadership in the market,” Jaipuria noted. The company is also venturing into new areas like sexual health and innovative grooming categories.
Dhawan’s personal commitment is a testament to Svish’s promising trajectory and influence in the market.
Manan Chawla, director of sales at Svish, highlighted the company’s strategic collaborations with rapid delivery services like Blinkit and Zepto, which ensure that customers in major cities can receive products within 10-30 minutes.
“The alliance with Shikhar Dhawan aligns perfectly with our values and goals,” said Amitesh Shah, group CEO of Da-One Group. “Shikhar’s involvement not only brings a dynamic appeal to our initiatives but also affirms Svish’s commitment to quality and forward-thinking, benefitting all involved.”
