Seidler Equity Partners is Investing in Youth Enrichment Franchise Platform Unleashed Brands

Unleashed Brands, a youth enrichment franchise platform, announced a strategic partnership with Seidler Equity Partners for future growth and child enrichment programs. Unleashed Brands include youth exercise centers such as Urban Air Adventure Park, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts. 

The Company’s management team, Unleashed Brands, will continue to guide the Company in its franchise-friendly, founder-focused mission to help children learn and play. The financial terms of the transaction are not known.

This capital infusion will support Unleashed Brands’ next stage of growth. It will also position the Company for more top-quality, best-in category brands on its platform that offers quality, vetted children’s programming across all areas.

This will help them discover new interests, learn new skills, and become happy, successful adults. Unleashed Brands will continue to expand its portfolio.

It currently has more than 800 brick-and-mortar locations across six brands in the U.S., and Canada, as of December 2022. There are plans to open more portfolio brand locations over the next few years.

Seidler Equity Partners, a prominent investment firm, has more than 30 years of experience investing in founder-led businesses. The firm is a strategic and financially minded partner to Unleashed Brands and will help them achieve their full potential in the next phase.

Unleashed Brands was established in 2021 when we saw a gap in the market for parents who were looking for a reliable resource for youth activities. Today, our mission is to help kids learn, play, and grow,” stated Michael Browning, CEO, Founder and CEO of Unleashed Brands. We invest in top-quality brands that are consistent with our Company ethos. Through our partnership with Seidler Equity Partners we will be able to continue to serve youth all ages in new and exciting ways. We sought investors who believed in our mission and were grateful for Seidler Equity Partners’ enthusiasm. Together, we will expand our franchise opportunities across America to be a more trusted resource for families.

Leonard Lee, Seidler Equity Partners, stated that “Unleashed Brands is a company with a remarkable track record of serving America’s youth at all stages of their lives. It’s an honor and privilege to be a partner with them for the next chapter. Their portfolio of top brands is helping to pave the way for youth enrichment programs in the present and the future.”

Unleashed Brands is the parent company of six portfolio brands, Urban Air Adventure Park, Snapology, The Little Gym, XP League, Class 101 and Premier Martial Arts. Unleashed Brands is led by a management team with more than 150 years of combined consumer industry experience focused on serving families. Unleashed continues to expand its industry-leading platform to better serve and support families as moms and dads seek to “build great kids.”

Industry Trends & Analysis

The future of sports delivered to your inbox every Thursday.

Related Articles

Industry Research & Analysis

Trends, news, & companies shaping the future of sports delivered to your inbox every Thursday.

Industry Research & Analysis

Trends, news, & companies shaping the future of sports delivered to your inbox every Thursday.