Scorestars, a basketball fan engagement platform, has successfully raised €725K in a Seed funding round. This investment, led by Trind VC, Startup Wise Guys, 3 Comma Capital, and Estonian angel investors, will propel the company’s expansion into new markets.
The Estonian-based company has already established multi-year partnerships with several basketball leagues and plans to use the funds for marketing and talent acquisition. Scorestars’s platform allows fans to collect digital cards of athletes and engage in fantasy games, offering real-life rewards.
With a significant increase in its user base, Scorestars is becoming a popular platform for sports enthusiasts, particularly in the European basketball community.
Scorestars is a free and easy-to-use platform for sports fans. Every user who signs up gets a set of digital cards on their account, and by playing the fantasy game, the platform offers a way to collect more and more cards. Users can manage their collection and act as managers of the team as they select their favorite and possibly best-performing athletes to the virtual basketball court.
All scores are automatically translated into a leaderboard based on the real-life performances of the players. Every user has the chance to win cards with bonuses and sell these on the marketplace to other users. That’s how Scorestars generates revenue – selling higher bonus cards and taking a fee from the marketplace transactions.
So far, the game has been played over 300,000 times and 2,000 transactions have been made by European basketball fans on Scorestars platform. Today, most of the users are between 18 to 28 years old and over 90.8% of the user base is male.
Scorestars, with a yearly userbase growth of 4000%, sees an increasing trend for female sports-following audiences joining the Scorestars platform.