The Rossignol Group has unveiled a new strategic strategy plan, Ascension 2026. It aims to increase revenue, invest $50M into the efforts, and be a leader in sustainable outdoor and ski products.
Four pillars are the foundation of Ascension 2026.
- Innovation to improve sports performance and reduce the environmental impact — invest to increase innovation in both ecological performance and sports and to grow product offerings while maintaining a mountain-sports mindset.
- Putting industry at the center of transformation — Reinforce Rossignol’s production and investment in its manufacturing facilities in France and Western Europe.
- Intentional Commercial Deployment — Diversify Revenues through a global multichannel focus on clothing, footwear, and equipment for four-season mountain sports.
- Make a positive impact on society and the mountain environment. The Rossignol Group is leading the charge in sustainability and demonstrating that performance and sustainability can coexist.
“With this plan, we are moving Rossignol and its 115 years of history into the future, committing ourselves to create sustainable, inclusive products for both summer and winter,” said President and CEO Vincent Wauters. “Through this roadmap, we will make industrial and environmental investments focused on renewable technologies and life-cycle management, including repairability, second-life uses, and recyclability. Following on the heels of introducing the industry’s first recyclable ski, we will make our Sallanches site, the only ski factory in France, the world’s leading factory for eco-designed and recyclable skis.”
Wauters also stated that Rossignol would use its leadership position and investments to drive revenue growth. The company plans to target $500 million in 2026, compared to $313 million for the 2021/22 financial year.
Rossignol plans to invest $50 million over the next three years in its brands. $15 million of that is tied to its Respect social- and environmental-progress program. $27 million is the industrial investment target. The rest of this global figure is for investments in new products and commercialization.
