Push Sports, a pioneering sports-tech startup based in Delhi, has recently garnered attention by securing an impressive funding of Rs. 80 lacs for 4% equity on Shark Tank India. The investment spearheaded by Peyush Bansal, Co-founder of LensKart, and Vineeta Singh, CEO of Sugar Cosmetics, underscores the startup’s significant influence on reshaping India’s sports education arena. The company is on the brink of initiating a larger seed funding round to bolster its team and facilitate its growth into additional cities.
Addressing the escalating concerns of obesity, diabetes, autism, and depression among school-aged children, Push Sports is dedicated to creating a supportive environment for structured sports education. This initiative is supported by experienced coaches across ten different sports for children between the ages of 3 and 19. Through their engaging assessment tools, the startup encourages students to remain active and enhance both their technical skills and social interactions, promoting an all-rounded development.
Dubbed as “India’s New Playground,” Push Sports is at the forefront of revolutionizing the grassroots sports ecosystem. It achieves this by integrating high-caliber coaching with cutting-edge, tech-driven solutions. Its objective is to promote outdoor activities as the optimal approach to fitness for the youth, having already made a positive impact on over 6000 children across 15 Indian locations and serving more than 3000 pay-to-play customers monthly. With ambitious plans to expand its reach to over 25,000 schools/children and broaden its presence in 6 cities within the next two years, Push Sports is set to redefine how sports education is delivered.
The startup’s strategy includes the development and management of sports facilities in key urban areas, providing an online platform for both leisure and professional sports training through a pay-to-play model. Push Sports is on a mission to democratize access to sports, ensuring that the transformative benefits of physical activity are accessible to all. This vision has not only resonated with educational institutions but also attracted the interest of professionals eager to become franchise owners, signaling a robust future for the startup in transforming sports accessibility and engagement.
