Pure Hockey Widens Reach Through JT’s Slap Shot Acquisition

Pure Hockey, a leading provider of hockey gear, clothing, and accessories, has recently expanded its market reach by acquiring JT’s Slap Shot in Urbandale, IA. This move represents Pure Hockey’s first foray into Iowa and highlights the company’s dedication to meeting the needs of hockey enthusiasts nationwide.

With the addition of JT’s Slap Shot, Pure Hockey enhances its already extensive retail presence, now boasting 79 stores across 27 states. This expansion further cements Pure Hockey’s status as a premier destination for hockey players, coaches, and enthusiasts.

Pure Hockey Widens Reach Through JT's Slap Shot AcquisitionDavid Nectow, CEO of Pure Hockey, expressed enthusiasm about the acquisition. “Bringing JT’s Slap Shot into our fold marks a key moment in hockey’s rising popularity and our ongoing effort to deliver top-notch products and services to the hockey world. We’re eager to make our mark in Iowa and serve the local hockey community.”

JT’s Slap Shot owner, Justin Bottoms, shared the excitement. “Joining forces with Pure Hockey, a leader in the industry, is fantastic news for our customers. They’ve come to expect the high-level retail experience we’ve provided, and this partnership will continue that legacy. We’re thrilled to embark on this new chapter with Pure Hockey.”

Situated in Urbandale, IA, part of the Des Moines Metro Area, JT’s Slap Shot is known for its loyal customer base and exceptional service. The store’s integration into Pure Hockey’s network will offer customers a wider array of hockey equipment, training materials, apparel, and accessories, all backed by Pure Hockey’s expertise and commitment to the sport. Customers of all levels, from beginners to experienced players, will find a comprehensive selection of products to suit their needs, underpinned by Pure Hockey’s focus on quality and customer satisfaction.

Beyond retail, Pure Hockey is deeply invested in supporting local youth hockey initiatives, leagues, and teams, contributing to the sport’s grassroots development. By establishing a presence in Iowa, Pure Hockey intends to enhance its community involvement and aid in the growth of hockey in the region.

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