#19: Sean Clifford – Green Bay Packers QB, Limitless NIL (acquired)

When NIL went live in July 2021, Sean Clifford didn’t just sign endorsement deals – he created an agency, Limitless NIL, to help other players maximize their name, image, and likeness.

Sean Clifford finished his career at Penn State as one of the most decorated quarterbacks in school history and now plays with the Green Bay Packers.

In early 2023, Limitless NIL was acquired in a multi-million dollar deal by TEAM Group Holdings.

Chapters:
(01:55) Artificial intelligence and ChatGPT
(04:30) Penn State, Rose Bowl, & his brother Liam Clifford
(07:55) Where college sports is headed + an inside look at NIL
(17:15) Creating, scaling, and exiting Limitless NIL
(26:00) What working with a college athlete looks like
(29:15) Learning curves Sean went through from athlete to entrepreneur
(30:40) Athletes taking equity over endorsements
(33:20) Future initiatives for Clifford and Limitless NIL

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