Nick Eyasian is a repeat entrepreneur and former race car driver who is now building a protective headwear company.
LIGHT Helmets is a helmet company founded on the belief that “light” helmets are more protective than “heavy” helmets.
Fascinating convo touching on D2C & the future of sports, politics in athletics and w/ the NFL, NILs impact on equipment companies, GTM strategy for complex sports products, and more.
Chapters:
(00:00) Introduction
(02:40) Helmet space in sports + LIGHT Helmets
(06:35) Testing labs for football helmets (and NFL)
(10:55) Why should helmets be lighter (not heavier)?
(14:55) How big is the market for protective headwear?
(19:30) NIL – how are they using it to promote their product?
(24:55) Thoughts on giving equity to athletes (partner vs endorser)
(26:45) Aaron Rodgers helmet debacle at VICIS
(32:15) Balancing aesthetics vs. quality in equipment products
(35:20) GTM strategy for complex products (especially helmets)
(40:25) Where is sports headed in the future – D2C more invasive
Thanks for listening!