UK-based sports marketing agency Pitch International has confirmed its investment in the event promotions company, Matchroom Sport.
Under the terms of the agreement, Pitch International will secure a minority ownership in Matchroom Sport, while the founding Hearn family will maintain majority ownership.
The collaboration between the two entities will extend to international media rights, worldwide event coordination, and significant sports sponsorships within the Matchroom Group, which includes entities like Matchroom Boxing, the Professional Darts Corporation, World Snooker, and Matchroom MultiSport.
In 2022, it was reported that Barry and Eddie Hearn, the father-son team at the helm of Matchroom Sport, were exploring investment opportunities and had engaged with several private equity firms regarding the sale of a minority stake in the firm.
Although they were in discussions with prominent firms such as KKR, CVC Capital Partners, and Searchlight Capital, these talks ultimately did not result in an agreement.
Since its inception in 1982, Matchroom has significantly expanded its influence in major sports like boxing, darts, and snooker, alongside cultivating smaller ventures in various other sports.
