OnePlan, a platform for event management, has raised US$6 Million in new funding to help it expand its US presence.
The investment round was facilitated by Elysian Park Ventures (the private investment arm of Los Angeles Dodgers Major League Baseball) and equity firm Verance Capital.
OnePlan’s platform makes it easy to plan sporting events, make real-time changes, and has unprecedented visibility into venue capacity, site size, crowd dynamics, and other information.
This data can be used to create digital twins, which are artificial intelligence (AI-powered virtual representations) of sporting venues.
To aid in planning and improve access to events, organizers can use simulations to simulate crowd control situations. They can also see how changes to lighting or audio quality can impact on the event’s success. This information helps to determine the best location for infrastructure, such as fencing, TV cameras and vehicles, as well as teams and volunteers.
OnePlan, based in London, has made no secret about its plans to expand to the US. In January, Rachel Klasey (ex-Los Angeles Clippers operations manager and project manager) was appointed its director of North America operations.
World Triathlon is one of the existing customers. There are also several National Basketball Association (NBA), and National Football League franchises. OnePlan will also create digital duplicates for all competition venues at the Paris 2024 Olympic or Paralympic Games next year.
The new capital is a continuation of a Series A round that raised US$5.3 million last April.
