MOGL, an athlete marketplace and NIL operations provider announced the closing of $2.6M in Seed financing.
This was led by Magarac Venture Partners. MOGL was founded in 2019 by Ayden Syal, a Notre Dame graduate, and Brandon Wimbush (a former starting Quarterback), and it connects college athletes with brands and fans looking for endorsements, sponsorships, or other exciting experiences.
Marketers now have the opportunity to partner with student-athletes in order to sponsor and fund them. The first year of NIL saw student-athletes earn an estimated $917million. This was possible because MOGL provided a platform that allowed universities to access athlete influencers.
It also gave them an operating system to connect all their alumni and sponsors to their student-athletes. The MOGL platform ensured NCAA compliance by automatically monitoring disclosure requirements.
Ayden Syal, CEO of MOGL and co-founder, says that “NIL presents an amazing opportunity for athletes brands and fans to engage in mutually beneficial partnerships. MOGL allows these parties to connect easily in a compliant way. Our unique offering includes technology that allows universities to harness the power and protect their networks to connect to student-athletes.
MOGL is a complete solution for universities and brands looking to leverage influencer marketing in this new era of NIL programs. Brands can easily filter through thousands of athletes to find key insights that will help them improve their advertising strategies and get scalable results.
NIL marketplaces have been shifting as of late.
MOGL’s technology allows universities to manage their NIL programs confidently, knowing they are complying with NCAA regulations through automated monitoring capabilities. The platform was specifically designed to empower athletes who want to monetize brand value. It also offers brands and fans associated to those universities a simplified solution to navigate the constantly changing landscape of influencer marketing, and the creator economy.
Will Allen, MVP Partner, said, “We are thrilled to partner with MOGL,” the world’s leading NIL marketplace, which is transforming sports and entertainment. Their innovative platform connects student-athletes, universities, brands, and fans in a mutually beneficial way, creating endless possibilities for growth and success. This collaboration is a testament to our shared commitment to innovation, diversity, and our belief in disruptive thinking’s ability to create positive change.
MOGL is used daily by more than 10,000 student-athletes in the United States. There are also over 1,500 participating brands and businesses, including NBC Sports and Toyota. The company has partnered and collaborated with universities in all three NCAA divisions, including Notre Dame, Holy Cross and Winona State – just to name a few.
This funding will allow student-athletes to increase their monetization options, improve campaign insights and reporting capabilities, and expand compliance and market offerings for universities. MOGL plans to launch a mobile app in 2023, which will make it easier for fans, athletes, and brands.
Brandon Wimbush, MOGL Chief Athletic Officer, and Co-Founder, said that MOGL was established to empower athletes. Having our largest financial backer as a former athlete really reinforces our commitment to athletes in all we do. All college athletes should have the opportunity to maximize their platform while they are at their best marketability. Our goal is to provide the resources necessary to monetize and offer professional opportunities for all 500,000 college athletes.
PivotNorth Capital and Penske Media Corporation are also investors in MOGL. Minkah Fitzpatrick is one of their athlete investors.
NIL continues to transform sports.
