Greenfly, a digital content sports management platform, has acquired Miro AI in a significant multimillion-dollar transaction. The acquisition highlights the potential of machine learning technology in shaping the organization and distribution of sports content.
Miro AI, founded in 2017 by Taylor Host, Jamie Wilde, and Evan Kroft, utilizes technology to identify athletes and logos in photos and videos. Their services include helping marathons and athletic brands identify runners using bib numbers or footwear.
With a focus on sports content, Miro has developed models that can describe actions in athletic scenes and improve the recognition of athletes’ faces, even when they are wearing headgear.
Greenfly, Sports Content Platform
Greenfly, founded in 2014 by Daniel Kirschner and former MLB All-Star Shawn Green, is a platform that assists athletes, teams, and leagues in capturing, organizing, and accessing digital media. Originally focused on streamlining social media production for sports properties, Greenfly enabled easier access to tagged imagery for athletes and teams to share on their social platforms.
The platform has evolved to handle large volumes of content, with partners like MLB, ESPN, and the NHL relying on Greenfly to manage and distribute millions of pieces of content, including assets from Getty Images.
By integrating Miro’s technology, Greenfly enhances its capabilities by enabling teams to efficiently search for specific highlights and curate content for specific audiences and platforms. The use of Miro’s algorithms ensures reliable metadata for effective content curation in the short-form content landscape.
In 2021, Greenfly announced it had raised over $23 million in venture capital financing to date. NBA All-Star Chris Paul joined as an investor at that point.
