Lisa Leslie Becomes Equity Partner in Jelenew, a Women’s Cycling Brand

Lisa Leslie, 2X WNBA Champion, 8X WNBA All-Star, 4X Olympic gold medalist and Hall of Famer, has recently joined Jelenew as an equity partner and the executive brand strategy officer.

Jelenew, a brand of couture spinning and cycling apparel for women, is based in the U.S. Jelenew products combine professional athletic functionality with the most cutting-edge French haute couture art and technology.

Jelenew is driven by the mission of promoting and developing global women’s cycling.

We’re seeing an influx of athlete investors in cycling, including Lebron James, who recently invested in Canyon Bicycles.

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