Lax.com, a premier online retailer and team dealer for lacrosse equipment, today unveiled a significant expansion by acquiring its major competitor, Universal Lacrosse. This acquisition consolidates Lax.com’s position as the dominant entity in both e-commerce and team sales within the lacrosse industry, encompassing the operations of Lax.com and Universallacrosse.com, as well as Universal’s 10 physical retail locations.
John Arrix, CEO of Lax.com, commented on the expansion, “This acquisition marks a pivotal moment for Lax.com as we embark on an exciting new chapter. Integrating John Flanagan and his experienced team will enhance our capabilities and help scale our operations significantly.” Arrix further noted, “By merging our resources, we aim to leverage our combined expertise to set new standards in customer service and innovate our online presence, ensuring a superior shopping experience across our digital platforms.”
John Flanagan, CEO and Founder of Universal, expressed optimism about the integration, stating, “This merger is a strategic step forward. The presence of Universal Lacrosse stores will continue to play a crucial role in serving key lacrosse communities, thus reinforcing Lax.com’s comprehensive market approach—from online to retail. Our goal is to meet customer needs more effectively and allow them to interact with us in a way that best suits their preferences.”
As Lax.com looks to the future, its growth strategy will be driven by the synergistic efforts of both teams. The combined entity will focus on harnessing these synergies to drive innovation and achieve new heights in the lacrosse industry. Despite the merger, Universal’s 10 retail outlets will retain the Universal branding, and both entities will maintain distinct e-commerce sites. Additionally, Universal’s team sales operations will be integrated into Lax.com’s framework.
