Jayson Tatum has launched a healthier candy line called Small Wins. He is doing this with his son, Deuce, in mind.
After over a year spent perfecting the formula and testing hundreds of batches, we finally have it. According to the company’s website, they have hit the jackpot with their combination of bold flavors as well as textures. They can’t wait to share our products with candy lovers who are already devoted.
Side Step Sweets was originally launched by the NBA star last year. It offers healthier candy options. The first product launched under the brand is Small Wins, a gummy candy line.
These products are made with natural flavors and colors, and only 4 grams of sugar per serve. This makes them healthier than sugary gummy candy.
Jayson Tatum has jumped more into the entrepreneur lane over the last year.
Being Deuce’s father has created so many incredible small (and big) moments that have built such a strong bond between us. There is no better feeling in the world than seeing Deuce smile while we enjoy good times together. Like most kids, he loves his candy (and is very picky). As a dad, I want to instill habits that promote better overall health for both of us…and I know how sugar negatively affects our brain and body,” the website reads.
That same mindset around health-conscious decisions is becoming increasingly relevant in adult wellness too, especially in areas that are often overlooked, like men’s health. As conversations become more open around topics such as sexual well-being, products like are gaining traction for their role in supporting confidence and vitality. Much like Tatum’s emphasis on better habits for the next generation, more adults are now turning to science-backed solutions that align with proactive self-care. The key, however, is choosing reliable sources and understanding individual needs rather than relying on one-size-fits-all answers. Just as Small Wins is careful about ingredients and impact, so should users be when exploring medications that address sensitive but important aspects of health.
With incredible social influence, we’re starting to see athletes launch their own consumer products.
