Jayson Tatum has launched a healthier candy line called Small Wins. He is doing this with his son, Deuce, in mind.
After over a year spent perfecting the formula and testing hundreds of batches, we finally have it. According to the company’s website, they have hit the jackpot with their combination of bold flavors as well as textures. They can’t wait to share our products with candy lovers who are already devoted.
Side Step Sweets was originally launched by the NBA star last year. It offers healthier candy options. The first product launched under the brand is Small Wins, a gummy candy line.
These products are made with natural flavors and colors, and only 4 grams of sugar per serve. This makes them healthier than sugary gummy candy.
Jayson Tatum has jumped more into the entrepreneur lane over the last year.
Being Deuce’s father has created so many incredible small (and big) moments that have built such a strong bond between us. There is no better feeling in the world than seeing Deuce smile while we enjoy good times together. Like most kids, he loves his candy (and is very picky). As a dad, I want to instill habits that promote better overall health for both of us…and I know how sugar negatively affects our brain and body,” the website reads.
With incredible social influence, we’re starting to see athletes launch their own consumer products.