The fast-rising superfood chain everbowl is thrilled to unveil its latest collaboration with NBA standout Jayson Tatum, who will be joining the brand in a dual capacity as an investor and a franchise partner.
Everbowl has made its mark by introducing health-conscious options to the fast-food industry, blossoming into an 83-location superfood franchise celebrated for its acai bowls. The brand prides itself on its commitment to ancient, nutritious ingredients, offering a variety of frozen bases like acai that customers can personalize with a selection of fresh fruits, superfoods, and nut butters. This approach aims to cater to the dynamic needs of health-aware consumers seeking delicious, energizing food choices.
The partnership with Jayson Tatum, a prominent figure in professional basketball, is a natural fit for everbowl’s ethos, highlighting a shared dedication to offering nutritious, family-friendly eating options. Tatum’s involvement will see him opening several everbowl outlets, including at least one location in the Boston region, where he is celebrated as a star player for the Celtics. Additionally, Tatum will integrate his own venture, a vegan gummy candy brand named “Small Wins,” into everbowl’s healthy snack offerings.
Jeff Fenster, the founder of everbowl, expressed his excitement about joining forces with Tatum, citing his commitment to healthy living as perfectly in sync with everbowl’s goal of encouraging a lifestyle powered by natural foods. “We are thrilled to have Jayson join our everbowl family. His active lifestyle and focus on nutrition mirror our brand’s vision, making this collaboration an excellent match,” Fenster remarked.
Tatum ventured into the health food market in 2022 with “Small Wins,” aiming to offer healthier snacking alternatives that appeal to both children and adults. “Starting Small Wins was a significant step for me towards promoting healthier eating options, and my partnership with everbowl reinforces my commitment to this goal. I’ve been a fan of everbowl’s commitment to quality, and I’m eager to introduce the brand to my hometown of Boston,” Tatum shared.
Everbowl has been recognized in Entrepreneur’s 2024 Franchise 500 list, marking its position as a leading force in the superfood industry. Tatum’s involvement is set to further enhance the brand’s visibility and appeal, joining the ranks of high-profile franchisees like NFL legend Drew Brees.
The initiative is moving forward, with plans to inaugurate Tatum’s first everbowl locations in the Boston area in 2024, and the introduction of Small Wins candies in select stores beginning in Spring 2024. This partnership is poised to enrich the everbowl brand, propelling it further as a pinnacle of superfood innovation.
