Momentous, a frontrunner in human performance through supplements and nutrition, recently celebrated the strategic acquisition of a notable minority share by Humble Growth. This investment firm is renowned for its support of innovative brands revolutionizing consumer lifestyles in terms of food, drink, wellness, and living. Jeff Byers and Erica Good, Momentous co-founders, will persist in their leadership roles as CEO and President, respectively.
Since its inception in 2018, Momentous has been propelled by a vision to address the unmet needs in the sports nutrition and supplementation space, inspired by Jeff Byers’ experiences with elite performance enhancement resources throughout his NFL career. Momentous distinguishes itself through a commitment to scientific substantiation and the delivery of a science-driven, expert-curated platform aimed at lifestyle and performance optimization. The company prides itself on transparency and strict quality assurance, achieving the highest levels of third-party safety certifications (NSF Certified for Sport or Informed Sport Certification Program) for its product lineup. This includes seven products that are exclusively certified by the Informed-Sport in the U.S.
The brand’s effectiveness is further endorsed through partnerships with over 175 North American professional and collegiate sports organizations, including most NFL teams. Additionally, Momentous serves as the official supplement and sports nutrition partner for CrossFit and the CrossFit Games, and collaborates extensively with the U.S. Department of Defense. The brand witnessed a revenue surge of over 300% in the past year, fueled by its acclaimed product range and robust demand.
Momentous has established a unique network of industry-leading experts, including Dr. Andy Galpin, Dr. Andrew Huberman, Dr. Stacy Sims, and Dr. Kelly Starrett, alongside top performance coaches and nutritionists across major professional sports leagues and the NCAA. This advisory board actively contributes to product innovation, ingredient selection, and the development of educational content.
Humble Growth, a consumer-focused investment entity led by industry veterans including Orgain’s founder and CEO Dr. Andrew Abraham, RXBAR co-founder Peter Rahal, and Giannuzzi Lewendon’s founder Nick Giannuzzi, brings a wealth of experience in scaling prominent health, nutrition, and wellness brands. This collaboration with Momentous marks a critical juncture as the company embarks on a significant growth phase.
Looking forward, Momentous plans to inaugurate a new headquarters in Los Angeles, broaden its skilled team, and spearhead innovations that reinforce its dedication to enhancing customer experiences. This includes providing unmatched expert insights and protocols in supplementation and nutrition.
The Momentous investor roster boasts a diverse array of professional athletes from various disciplines, including NFL Pro Bowlers like Luke Kuechly, Kyle Rudolph, and Ndamukong Suh, extreme sports icon Rob Dyrdek, IRONMAN champions Lucy Charles-Barclay and Cam Wurf, Olympic gold medalist and Tour de France winner Geraint Thomas, surfer Ian Walsh, filmmaker Jimmy Chin, and climber Alex Honnold, underscoring the wide-reaching appeal and endorsement of the brand within the sports and wellness community.
