Loaded, a firm specializing in talent management within the gaming industry, has completed the acquisition of GG Talent Group. GG Talent Group represents a substantial portfolio of over 90 gaming creators, such as Elajjaz, MissMikkaa, Distortion2, AnnieFuchsia, Zy0x, and Forsen.
Established in 2020 by Eric Harper, a former S&P Global analyst, and Angela Harper, an influencer marketing strategist, GG Talent Group has quickly risen to prominence. According to data from Streams Charts, their roster amassed an impressive 167.2 million hours of watch time on Twitch in 2023, securing its position as the second most-watched team of creators on the platform. This achievement closely follows Loaded, which boasts a roster of approximately 35 creators, including renowned names like shroud, CouRage, DrLupo, QTCinderella, Symfuhny, Myth, QuarterJade, and Sydeon, generating 277.6 million hours of watch time in the same year.
Following the acquisition, Loaded emphasizes that both companies will maintain their individual brand identities while synergizing their expertise, reputation, and talent offerings. This consolidation aims to provide enhanced opportunities for those seeking to enter or expand their presence in the gaming industry.
