GolfForever, a company providing golf training solutions through a mobile app, recently secured a $10 million investment in a Series A funding round. This round was spearheaded by Clerisy, a notable consumer growth equity fund. The funding also saw contributions from top golfers like Scottie Scheffler, the world’s number one and reigning PGA Tour Player of the Year, and Tom Kim, a three-time PGA Tour champion. Both athletes have taken on roles as equity investors and brand ambassadors for GolfForever.
The company, established in 2019 by Dr. Jeremy James, has also formed a multi-year agreement with the PGA Tour. This partnership positions GolfForever as both the Official Golf Fitness System and the Official Golf Strength and Flexibility System of the Tour until 2027.
Dr. James expressed pride in gaining the support of such esteemed players, emphasizing their regular use of the GolfForever system as a significant endorsement.
GolfForever’s flagship product, the GolfForever Swing Trainer, is a versatile tool for golf workouts and swing improvement. It is currently available in 900 retail locations across the country. The system is popular among many PGA Tour and LPGA professionals, 90 college golf teams, and numerous amateur players.
The brand’s list of ambassadors extends beyond Scheffler and Kim, including PGA Tour professionals like Zach Johnson, Justin Leonard, and Ryan Palmer, as well as famed golf coach Rick Smith.
Scheffler, who has been associated with GolfForever since 2022, shared his personal experience with the system, noting its role in improving his performance and injury prevention. Kim echoed these sentiments, highlighting the system’s contribution to his sustained high-level play.
The newly acquired funds will fuel GolfForever’s expansion through new partnerships, event participation, research initiatives, and digital content creation. This strategy aims to enhance the brand’s global presence and offer golfers a reliable tool for game improvement and physical well-being.
This funding comes at a time when golf is experiencing heightened popularity in the United States. In 2022, golf’s participation rates soared, partly due to its appeal as a safe, socially-distanced activity during the Covid-19 pandemic. The sport’s growth has been complemented by the emergence of new golf-entertainment venues and fashion brands, as well as increased opportunities provided by tours like the APGA and Steph Curry’s Underrated Tour.
Dr. James is optimistic about leveraging this surge in golf’s popularity to elevate GolfForever’s market position, aiming to be a central figure in the golf community.
