Arizton’s most recent research report shows that the fantasy sports market will grow at 12.19% CAGR between 2022 and 2028.
The market has seen significant changes in the sporting landscape, as well as frequent tournaments and the rising popularity of sports players.
Fantasy sports has evolved from being a seasonal game to becoming a daily service provider.
The growing trends in fantasy sports include an increase in global sports events, a rising number of internet users and fantasy sports platform development. There is also a rise in women’s sport participation.
Reasons for Fantasy Sports Growth
FanDuel, DraftKings, and other major vendors have collectively spent over $500 million on TV ads during the NFL season. This is another way to attract user attention during peak sporting seasons, as avid fans tend to stay focused on sports streaming platforms across multiple sources.
Vendors have a unique opportunity to promote their brand via advertisements, targeting different countries. Marketers and media companies are also interested in fantasy sports to increase their revenue.
The majority of fantasy sports players are between 18 and 34 years old. This highlights the fact that college students prefer to watch live sports and games online.
Web3 will also play a part in the adoption of fantasy sports.
This opens up a world of opportunities for marketers and advertisers to advertise and brand their products.
North America Fantasy Betting
Because of the popularity of many sports in North America, North America is a major region for the global fantasy market.
Since the creation of fantasy sports in North America, many vendors such as ESPN, Yahoo, and FanDuel have created a wide variety of fantasy sports offerings. Today, there are more than 60 million players in the region.
The demand for fantasy sports contests is high in Canada and the US, making it a promising market for vendors. The US is the main driver of North America’s growth in fantasy sports.
The only organization that represents the interests of regional fantasy sports vendors is the Fantasy Sports & Gaming Association.
