In January 2024, Eyeball finalized its investment negotiations with the Denmark-based venture capital firm Founderment, marking a pivotal moment for Eyeball’s growth and innovation within the sports technology sector.
Anders Mogensen, CEO of Founderment, expressed enthusiasm for Eyeball’s mission to transform the scouting of young football talent on a worldwide scale. He highlighted the company’s commitment to support Eyeball’s ambitious goals.
Eyeball operates under the belief that “Talent is everywhere,” leveraging affordable camera technology and AI-powered data analytics. The company offers a comprehensive digital platform that provides detailed data on over 100,000 young players across 30 international markets, employing AI to analyze matches and streamline the talent scouting and recruitment process.
Recognized by elite professional clubs for its pioneering approach to talent scouting and enhanced decision-making processes, Eyeball also aims to make sophisticated youth player development tools accessible to all, bridging the gap between young talents from various locations, such as Senegal, Strasbourg, or Stockholm, and the professional football industry.
Eyeball’s CEO, Manfred Lerley, acknowledged the challenges of securing venture capital funding but credited the company’s dedicated team and clear vision for attracting Founderment’s investment and strategic partnership. This financial backing will fuel Eyeball’s expansion into Europe, Africa, and key markets in Latin America throughout 2024.
Founderment, co-founded by Christian Schwarz Lausten and Anders Mogensen with the backing of Heartland A/S, focuses on investing in technology startups led by talented founding teams.
