Dude Perfect®, renowned for delivering family-oriented sports and entertainment, alongside Highmount Capital®, a specialist investment firm concentrating on supporting early and middle-stage tech, media, and growth-driven platforms, has unveiled a strategic alliance aimed at expanding Dude Perfect’s reach and impact across various channels. This collaboration is marked by a significant investment aimed at driving growth, enabling the exploration of innovative ventures, enhancing creative collaborations, and strengthening the management team to elevate the brand.
Coby Cotton, a representative of Dude Perfect, shared the group’s vision: “Our goal is to provide the safest and most enjoyable entertainment for families worldwide. Through our collaboration with Highmount Capital, we’re excited to amplify our offerings, transforming on-screen entertainment into tangible experiences and products for families.”
Originating from a viral trickshot video in 2009, Dude Perfect—consisting of Cody Jones, Garrett Hilbert, Tyler Toney, Cory Cotton, and Coby Cotton—has cultivated a 100 million+ strong audience base, drawn to their family-friendly content and engaging live events, and has extended their brand through various retail and food & beverage partnerships.
Jason Illian, Co-Founder and General Partner at Highmount Capital, praised Dude Perfect’s ability to resonate deeply with audiences across generations, noting their pioneering role in the creator-led media landscape and their capacity to generate billions of views annually. He highlighted the group’s success in building a foundation of trust with families, brands, and consumers of diverse backgrounds.
Echoing this sentiment, David Hawkins, another Co-Founder and General Partner at Highmount Capital, recognized Dude Perfect’s unique blend of sports, comedy, and wholesome entertainment as the bedrock for future growth. He expressed enthusiasm about joining forces with Dude Perfect to further its influence and secure its legacy.
The partnership heralds a series of significant developments for Dude Perfect, including the establishment of a new headquarters in Frisco, Texas, designed to support content creation, community engagement, retail opportunities, and new ventures in podcasting and gaming. Additionally, an international tour is set to meet the high demand from global fans, alongside a new streaming app for exclusive content. Furthermore, an ESPN ’30 for 30′ documentary titled ‘Dude Perfect: A Very Long Shot’ will showcase the group’s journey, premiering at the Dallas International Film Festival in April 2024.
Advisory roles were filled by CAA Evolution for Dude Perfect and Stinson LLP for Highmount Capital, providing financial and legal guidance, respectively, throughout the partnership agreement.
