CapStone Holdings Inc., a family office, proudly announces the launch of GameAbove Sports, a new addition to the GameAbove brand family. This sports-focused business development and strategic investment entity aims to transform the sports sector through strategic capital investments, sports management, sports marketing, and youth sports development.
Keith J. Stone, the Founder and Chairman of CapStone Holdings Inc. and GameAbove, expressed enthusiasm about this new venture, stating, “GameAbove Sports will foster the growth of sports at all levels, from empowering professional management of athletes and sports marketing to investing in professional leagues and nurturing future generations through youth programs.”
The GameAbove brand, known for its commitment to philanthropy and excellence, has primarily supported charitable initiatives, including advanced sports and academic facilities at Eastern Michigan University. With over $21.5 million donated to the university’s sports programs over the last three years, the launch of GameAbove Sports represents a natural expansion into strategic private sector investments, targeting sports leagues, franchises, and global sports management and marketing partnerships.
GameAbove Sports aims to broaden its investment portfolio by venturing into various franchises and established or new leagues globally, including the NBA, NFL, MLS, and NWSL, as well as emerging platforms like volleyball, pickleball, and rugby. Their investment strategy includes:
- Evaluating minority and majority franchise ownership positions.
- Investing in wearable technology and sports performance data tracking.
- Stimulating innovation within established and new sports sectors.
GameAbove Sports will partner with sponsored athletes and brand ambassadors across collegiate to professional levels, selecting individuals based on character and alignment with the company’s values. Current athletes include pro golfers Josh Anderson, Cam Kellett, and Brett White. The entity will also leverage integrated sports marketing services to enhance brand visibility and create engaging experiences through its global partnerships. “Our strategic partnership model is more than sponsorship. It’s about building authentic connections that elevate the athlete and brand experience,” said Adam Squire, Director of Sports Operations at GameAbove Sports.
Committed to expanding its impact on youth sports development and charitable giving, GameAbove Sports aims to partner with exceptional youth sports organizations, leagues, and coaches to provide training, resources, and competitive opportunities to underserved communities and marginalized groups in sports such as golf and soccer.
GameAbove Sports joins other GameAbove brands dedicated to excellence in sports, entertainment, and philanthropy. GameAbove Capital supports experienced yet overlooked entrepreneurs to scale their businesses through mentorship and capital resources. GameAbove Entertainment produces sports films and content that captivate global audiences, with their latest production, the “Iceman” documentary, released in late 2023 on NBA TV. GameAbove Giving enriches communities by championing impactful causes that drive positive change.
