On May 8, 2023, Betr finalized the acquisition of the Chameleon platform from FansUnite Entertainment. This strategic move strengthens Betr’s portfolio and expands its capabilities in the gaming and entertainment industry.
The integration of the Chameleon platform will enable Betr to enhance its offerings and provide an elevated experience to its users.
With the acquisition of Chameleon, Betr gains access to a comprehensive suite of gaming solutions, encompassing Player Account Management (PAM), a sports betting engine, and casino management. Chameleon has obtained Gaming Labs International (GLI) certification in multiple U.S. jurisdictions, further solidifying its credibility and compliance.
This strategic acquisition empowers Betr to vertically integrate key components such as PAM, sports betting engine, online casino technology, and potential future Betr Gaming verticals into its direct-to-consumer platform.
By consolidating these resources, Betr can accelerate its expansion into the sports betting market and enhance its iGaming capabilities. This includes the ability to seamlessly launch a fully integrated sportsbook and casino, while also realizing cost savings in long-term product development.
“We are thrilled to acquire the Chameleon platform from FansUnite and to also welcome the engineering team that has been working on this platform for several years to the Betr family,” said Joey Levy, Founder and CEO of Betr. “This is a transformational transaction for Betr that enables Betr Gaming to fully control our ability to execute against our core strategy, while also capturing a material amount of gross margin for our business model.
Sports betting isn’t going anywhere and neither is celebrity-driven businesses. Jake Paul is a co-founder of Betr. Yahoo Sports recently acquired Wagr.
