Bazooka Candy Brands announced a strategic investment by Patricof Co, a private platform for athlete investments, marking a significant milestone as the company operates independently for the first time.
Notable athletes such as DK Metcalf (Seattle Seahawks), Jason and Kylie Kelce (former Philadelphia Eagles), Deja Kelly (UNC Tarheels), CC Sabathia (former New York Yankees), Flau’jae Johnson (LSU Tigers), Derrick White (Boston Celtics), and Cade Cunningham (Detroit Pistons) have joined the investment team. These investors share nostalgic connections to Bazooka’s iconic candies, including Ring Pop®, Push Pop®, Baby Bottle Pop®, and Bazooka® Bubble Gum.
Following its recent acquisition by Apax Partners LLP, a leading global private equity advisory firm, Bazooka Candy Brands is embracing its heritage while pushing forward with innovative candy products. DK Metcalf expressed his excitement about continuing the brand’s legacy of innovation, while Deja Kelly highlighted the alignment of the brand’s playful and entertaining values with the dynamic lives of athletes.
Bazooka Candy Brands, with roots dating back to 1938, is known for its engaging and interactive confectionery products. With the support of its new celebrity athlete investors, the company is poised to expand its reach, innovate further, and integrate more deeply into cultural campaigns.
Tony Jacobs, CEO of Bazooka Candy Brands, expressed enthusiasm about partnering with Patricof Co and leveraging the firm’s network to enhance their “Edible Entertainment” platform. This collaboration aims to elevate their offerings and provide exceptional experiences to fans globally. Bazooka recently showcased its innovation with the introduction of Push Pop® Gummy Pop-its®, a new addition that received the ECRM Kids’ Choice Award for Non-Chocolate Candy. This year, the company also ventured into sports marketing with two commercials during Nickelodeon’s first Super Bowl telecast.
