Full Venue, a pioneering AI firm in the Sports and Events sector, recently secured €2 million in funding. This investment will enable the company to expand its team, develop innovative solutions, and enhance its international presence.
Based in Portugal, Full Venue serves clients in seven international markets and has generated €5.7 million in revenue for its clients through advanced segmentation strategies.
The funding round was spearheaded by GED Ventures and included contributions from Business Angels José Pinto and Pedro Aguiar. Notable shareholders include Tiago Monteiro, a former F1 driver, Bernardo Novo, CEO of SC Fitness, and Fernando Reani, Managing Director of Under Armour AUS&NZ.
Full Venue has made significant strides in the Sports & Events industry, particularly in audience monetization.
The company’s straightforward product design aims to create target audiences for marketing conversions and integrates seamlessly with key marketing channels. Full Venue uses proprietary AI algorithms to analyze data from first-party digital platforms, identifying high-value purchasing groups and their characteristics for targeted marketing strategies.
Tiago Costa Rocha, CEO of Full Venue, highlighted the company’s dedication to innovation and growth. He expressed excitement about the support from strategic investors and partners, who align with Full Venue’s vision to transform the Sports & Events technology landscape. By integrating AI in audience generation and emphasizing simplicity, Full Venue is set to redefine audience monetization in the industry.
Operating in several markets, including Portugal, Spain, the UK, Finland, Belgium, Romania, and Chile, Full Venue has been selected for esteemed programs such as the EIT Digital Venture Program, Hype Sports Innovation, Startup Bootcamp Sports & Events Tech Australia, and the Spanish Lanzadera. It is also a part of the APEX Startup Portfolios.
The company has notably assisted football federations in boosting their e-commerce sales. For instance, the Belgian FA (RBFA) experienced sold-out games across various teams due to the partnership, while the Romanian FA (FRF) saw a 36% increase in online sales and a 29% reduction in ad acquisition costs. Additionally, Full Venue’s collaboration with the Primavera Sound Festival demonstrated that its smart segmentation yielded twice the sales compared to traditional methods in paid media advertising.
Looking ahead, Full Venue is expanding its influence across UEFA FA’s, music festivals, live shows, football leagues, and clubs. The company is planning to establish new partnerships with Football Associations, increase its global presence in music festivals, and secure deals with professional sports leagues and clubs. Furthermore, it aims to explore partnerships in retail, hospitality, and health sectors.
