Ackerley Sports Group (ASG) has announced the launch of an investment platform focused on the future of sports and media. Following their investment in Leeds United FC, the new platform plans to invest globally in sports teams, leagues, and growth-stage sports technology.
The Ackerley’s come from money, as the sons of Barry Ackerley (who built the firm to an $800m acquisition).
ASG expands upon the investment practice established in 2002 by Ted and Chris Ackerley at Ackerley Partners. Over four decades, Ackerley Partners owned or had a stake in various professional sports franchises, including the Seattle SuperSonics, Seattle Storm, Seattle Seadogs, Seattle Seawolves, Coachella Firebirds, and the recently launched NHL franchise, the Seattle Kraken.
Ted Ackerley, co-founder of Ackerley Sports Group, highlighted the rapid technology-driven changes in the sports and media landscape. He emphasized the growing intertwining of sports and technology, with tech companies disrupting the traditional sports and media ecosystem, altering how people play, engage with media, and connect with athletes globally.
Chris Ackerley, co-founder of Ackerley Sports Partners, emphasized the strength of the team and relationships built over decades. The platform aims to partner with athletes and sports executives to identify off-market investment opportunities, leveraging their extensive partner network and experience across multiple markets to create connectivity between sports, technology, and media.
