RX3, the growth equity fund co-founded by football sensation Aaron Rodgers, along with Nate Raabe and Byron Roth, has successfully secured an impressive $150 million in funding for its second fund.
The investment comes from a roster of notable athletes and celebrities, highlighting the growing interest and support for consumer-focused ventures.
With this substantial capital infusion, RX3 is poised to continue its mission of fostering and fueling the growth of promising consumer-oriented businesses.
RX3’s latest fund has attracted a star-studded lineup of investors, including prominent athletes like Josh Allen, Jared Goff, and Michael Phelps, as well as renowned celebrities such as Christina Aguilera, Josh Duhamel, Machine Gun Kelly, and Vanessa Hudgens.
Nate Raabe, the managing partner of RX3, revealed in an interview that the fund’s trio of founders also made a significant investment of over $30 million.
RX3’s group of celebrity and athlete investors are eager to lend their support to businesses in any way possible. They are willing to utilize various channels, including social media posts, mentions on podcasts, and other means, to amplify and enhance the growth of these ventures.
According to the source, RX3’s inaugural fund has started to generate substantial profits through strategic investments in various companies. Among the successful ventures, massage-gun manufacturer Therabody, rowing-machine specialist Hydrow, Corepower Yoga, grooming-products producer Manscaped, Mack Weldon, and Super Coffee have all proven to be wise choices.
With an impressive blended internal rate of return of 62% from the initial four exits, including the sale of pet food brand Nom Nom to Mars and the majority stake purchase of eyewear firm Prive Revaux by Safilo, RX3’s first fund has showcased remarkable performance. Although specific figures for the overall returns of the initial fund were not disclosed by the firm.