Patricof Co (P/Co), an investment platform for professional athletes, has announced its participation in an investment round for GetYourGuide.
Joining forces with KKR and Blue Pool Capital, P/Co contributed to the $194 million financing, which included an $85 million Series F equity investment led by Blue Pool Capital.
Notably, more than fifty athletes represented by P/Co, including Justin Jefferson, Khris Middleton, Jason Kelce, Erik Johnson, and Kevin Gausman, participated in this investment, showcasing their confidence in GetYourGuide’s leading position as an online marketplace for curated travel experiences worldwide.
This plays into the growing trend of athlete communities.
Patricof gets access to late-stage companies and then brings the opportunity to athletes.
How do they make money? By charging a management fee and carry % to the athletes.
